Our Lean Marketing Approach

At Lapis Business Solutions, we define Lean Marketing as efficient,
quality driven, continuously improving marketing methodologies that are measurable and testable. Lean Marketing is what Lapis is all about.


Test Measure Improve


The system-wide practice of Lean Marketing requires a BOLD commitment to cutting inefficient efforts in order to create a culture that values only the most profitable programs. When successfully implemented, Lean Marketing produces significantly improved results while spending less time and money.


Lapis Business Solutions is continuously focused on 'worth' costs, maximum customer fit, fast delivery, and high quality products and services. For our clients, that means no more wasted advertising or guesswork. Your customers, message, positioning, and customers' worth are all defined BEFORE you go to market so that the process can achieve dramatic, assured results.


Contact us to learn how Lapis can apply our Lean Marketing approach to your next direct marketing campaign.