Event Marketing

"I need to ensure that targeted clients and prospects participate in an
upcoming company-sponsored event."


At Lapis Business Solutions, our clients average a 38%-52% attendance rate for qualified invitees at their trade shows. The secret is not only in the medium, but in the method.


We believe that a well-planned and executed event provides the best
opportunity for a face-to-face connection with your top tier clients and
prospects. Members of your sales force can use that opportunity to deepen business relationships and drive sales. But none of that happens unless the most qualified buyers attend your event.


At Lapis Business Solutions, we help you take your event beyond a "fill the room" philosophy. We help you create and implement a comprehensive, customized event marketing plan that will give your best clients and prospects a reason to come to your event.


With our tested pre-event marketing strategies, Lapis can turn an informational seminar, product presentation, conference, or workshop into a unique opportunity for sales reps to understand specific prospect needs as an information source in face-to-face meetings. Our proven approach to everything from invitations and incentives through lead follow up and multi-touch nurturing ensures significant return on investment with minimal time and effort on your part.


Lapis Business Solutions event marketing campaigns use a variety of DRIP marketing approaches (direct mail, email, and telemarketing) to successfully promote a myriad of business-to-business events, including:

  • Trade shows
  • Seminars
  • Workshops
  • Conferences
  • Entertainment Opportunities


Contact us to learn more about how Lapis can drive qualified attendees to you next customized event.